You can ask a question about the podcast/webinar or just gather feedback on your content. One of the most important aspects of SEO is dwell time. You can also interactive content to educate your high-value accounts. Fact or fiction: How much do you know about the coronavirus disease (COVID-19)? In fact, the most shared quiz in the last 5 years has gotten a total of 5.4 million social interactions . See the list of IFL’s most shared interactives. Interactive Content Ideas to Get Found Online Posted: August 14, 2019 - By Kalena McElroy ... Interactive content is a proven way to heighten engagement online. Step inside a brain surgery with this VR film – Wired.co.uk, twenty ways you can use interactive video. It engages people, it sparks conversation, and many times it can teach the brand something about customers and market trends. It’s had 48.8k social interactions. An, Interactive Content Whitepaper For All Industries, Interactive Content Marketing for Digital Agencies, Do’s and Dont’s of Interactive Experiences, Interactive Content for Email List Growth, Interactive Content Marketing For Agencies, How Interactive Content Can Boost User Engagement, How Interactive Content Can Boost Your Social Media Ads, 63% of online users talk to a chatbot without being aware of it, 20 Best Lead Generation Tools You Need to Try Out in 2021, How to Create Content Engagement Strategy With the Right Metrics, 10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. Quotes. Not only do you advertise your products in the most subtle way, but also engage with them. Search Engine Marketing is the kind of marketing that involves increasing the visibility of your website by optimizing your search engine results through paid advertising. Interactive content creates data-capture opportunities and generates marketing-qualified accounts. Practical tools such as calculators have been neglected by many marketers. See all the locations that were visited thoroughout the TV show ‘Diners, Drive-Ins and Dives’. Trend forecasters and content marketing experts note that exhibitionist content (vlogs, static Instagram posts) are on a downswing, while interactive content marketing is taking over. It helps them give feedback about your product/service and voice their opinions on their experience. Share a Personal Story 4. (I spent a few minutes pointing and clicking the map, waiting for it to “go.”). This quiz from the Chelsea Football Club is also linked to a news event – their player’s 300th appearance on their team. This piece, which came online August 14, 2019, illustrates the power of linking a popular intellectual property with an activity (in this case, travel). Ask yourself what information would be needed to provide a specific, useful answer. The format offers a downloadable checklist which makes this quiz a bit more meaty than others in the “how smart are you?” category. A better approach would be a calculator that determines lifespan based on criteria like gender, current, age, or place of residence. Just like calculators, another amazing example of interactive content for education that you can use is the outcome quiz. If so a video experience of some sort may be a good, high production value content piece for you. – Unicef, 4. Share Your Favorite Book 12. Interactive content is inherently engaging and tends to go viral on social media channels. A good way to drive engagement and shake up your usual posting process is by utilizing interactive content. The Good-Horse.com site offers several other equine calculators: The site’s calculators show the value of answering an audience’s questions in an interactive way. Dropbox successfully churned up a referral system that got successful like no other! And interactive content is helpful in finding out these high profitability areas. Share user-generated content from your fans and followers. According to founder/CEO Drew Houston, referrals increased signups, And interactive content is a great way of finding such affiliates. Influencer marketing is a form of social media marketing involving endorsements and product placements from influential people/organizations, in their respective fields. For example, one quiz promises answers to the question, “what can I do with a horse that can’t be ridden?”. Let's take a look at 5 examples and how they work. Quotes By Genres . For more ideas, Brandwatch has a great list of data visualization tools. Chatbots help in providing instant and accurate communication with your users. Tell People What You Sell 5. This keeps the listeners hooked and prevent them from losing interest. Buzzfeed also offers the option to subscribe for new quizzes. Published in June 2018, this piece has 42.8k engagements and 30 backlinks. However, there has been a recent shift in this going from IQ to generational knowledge. As my colleague, Josh Nite, recently shared: “Interactivity isn’t a substitute for quality, just a supplement. It mentions the map in the title, summarizes the contents of it, links to the map, and includes screenshots. This could be a UGC (user generated content) reshare of a customer post, or you using your own product. The result of the calculation is the tax amount for the audience supplied variable. Water Intake Calculator – Mental Daily, 3. Avengers: Infinity War – Ten years in the making – CNN.com, 3. And even though not everyone talks about interactive content when it comes to SEO, you’d be surprised to see how it charms its way here too!. It claims to show the time that a team would save by using the Coschedule suite of tools. Arvind Patil. You can easily include a quiz about whether one should, Podcasts and webinars are no less when it comes to creating a good content marketing strategy. To find interactive content for a particular topic, combine the topic with the interactive terms: “Marketing Quiz, OR Marketing Calculator OR Marketing Interactive OR Marketing Heatmap OR Marketing Slider”, Interactive Content: Calculators and Tools, Interactive Content: Timelines, Sliders 360 Video and More, 1. It would help them understand what they stand to gain by associating with your product. They even used these videos to help them sell their ingredients. Mostly about the kinds of experiences they should make depending upon their industry. One map shows the alarming scale of the fires. In fact, 63% of online users talk to a chatbot without being aware of it. 1. Dropbox successfully churned up a referral system that got successful like no other! With one ‘Share v/s Like’ post on Facebook, they witnessed a 650% increase in their Facebook likes. It happens. The links to more articles about COVID-19 makes this quiz an example of how to boost the distribution of extremely important content. Giveaways and contests are a great way of increasing reach on social media and attracting new accounts. Here’s an example of mint.com, whose blogging is what helped them raise their profile and bring in new business. That means you can invest in interactive content and still reuse the content to drive business growth. Only Someone With A Chef IQ of 149+ Can Pass This Cooking Quiz. And there are so many ways in which you can use interactive content to strategize your social media marketing. That information should not be something they can easily find without you. Over the past year, the number of interactive posts has increased by 168%, with a significant surge in April 2020. – Women.com, 2. For maximum shares, help people look good. 70 Killer Content Ideas To Post On Social Media. The biggest example that comes to mind when we think of interactive content for social media is, of course, Buzzfeed! Interactive content is a built-in element of your email, inviting some actions within the message without leaving. In many cases, you will need to use JavaScript, or a plugin or widget to create the visualization. Â Post a How To or Tutorial 9. Interactive content like surveys and quizzes can help you get this information—while providing a unique content experience for the viewer. Appeal to emotion. What is content marketing? Part of its appeal may lie in providing information in multiple formats. And interactive content is a great way of finding such affiliates. Giving personalised recommendations based on quick-to-fill-out data, the appeal of this calculator is how it will give out different recommendations per user. Business isn’t about selling a product or a service, but an experience. This is an important and timely example of how linking to a trending topic can help distribute information that can save lives. It develops a, Here is an example of Dropbox’s referral program that did wonders to its conversion rates. The piece, published on Wired, has 2k engagements. Animation: Visualizing the ICO Explosion in One Timeline – Visual Capitalist, 4. Mint.com used news, tips posts and articles to establish themselves as a resource. But, remember the world doesn’t need another pretty clickable infographic or a simple quiz. Most were part of a larger piece of content or standalone pieces that linked to other articles and served as a vehicle to draw attention to the other post. Lost the narrative thread of the Marvel Universe? You can use interactive content for all types of marketing. Package content to appeal to people in more than one way. They also provide value-based information to your audience. And you can use it everywhere. In fact, this quiz by Buzzfeed actually got viewed more than, This kind of content tends to do great on social media. For more ideas on what you can create with interactivity, check out these cool interactive content ideas. Year-on-year, the average number of engagements has only increased by 0.8%. Businesses and consumers are always looking for discounts and giveaways amidst the holiday spirit. It’s almost embarrassing the amount of time we have spent taking random Buzzfeed personality tests. Chatbots too help users navigate to different sections of the site which increases the number of pages visited. (Make them laugh, make them cry–you ARE competing with Cats). In this article, we’ll take a look at 8 quizzes to spark ideas for your next interactive content. Have a look at this interactive poll by Outgrow for the MozCon Event in 2017. Apart from that, it also contributes to lead generation and brand building. It offers information to the user and develops a factor of trust, thus improving their experience with you. In the marketing space Hubspot’s Site Grader tool is one of the most well known. This kind of interactive content is extremely attractive and engages the user. When it comes to content marketing in 2021, interactive is the key to success. Of all the interactive content types, quizzes are the most ubiquitous. Be creative. You can also improve your podcasts and webinars using polls in-between them. 3 Interactive Content Ideas for 2021. by Ladyjoyce Baguio | Jan 15, 2021 | Creative Design, Marketing, Trends | 0 comments. The holiday season comes with its own set of great holiday marketing. And this quality content comes in various forms. Here is an example of a, ABM or Account-Based Marketing, on the other hand, is an extremely focused business strategy. So if you have any other questions, we’re right here for a good talk! Outgrow Blog » Content Marketing » Interactive Content Ideas For All Types Of Marketing. This kind of content tends to do great on social media. Another staff favorite is the “time-saved” calculator at coschedule.com. Interactive content marketing involves using content to engage your audience based on their participation. Not for the squeamish (Full disclosure: I only watched the first few minutes). Instagram content idea #40: Pic of your product/service. It makes them feel heard and valued. Zembula is an interactive content creation platform for email, SMS, and social media.Our first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. If you know about a great interactive, and you can help your audience find it, you can get great results! To do this right, you should first take a look at existing content that’s performing well (e.g., your top 5 blog posts, most downloaded e-books, most “liked” social post). If you’re on a journey to gain more subscribers, have you considered implementing interactive content ideas to get the results you’re looking for? Interactive content performs well when it comes to creating partners and affiliates. Here is an example of a feedback survey by Outgrow that it uses for feedback from its customers. Such kind of interactive content is cost-saving but very effective. Streaming Services Calculator – Marketwatch, 4. Make sure your prize is brand related, and remember that simple is okay. Ask a Question 10. This would make your post more interactive and increase activity on your post. Customer research has revealed that 91% of people want more visual and interactive content. What to create, how to create, who to target – these are questions we struggle to answer all the time. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Interactive content is one of the best ways to differentiate from competition and engage with your audience. Therefore, it is important to provide your customers with the most satisfaction. For example, suppose you are writing a long-form post about marketing strategies. 18 Fun Social Media Marketing Ideas to Spice Up Your Social Media Campaigns. Sovereign House, Church Street, Brighton, BN1 1UJ | Company number: 11796969 | VAT number: 316 140 051, Result of calculation = (Audience known variable) +, -,/, or x  (Author known variable). It only came online in March 2020 and, at the time of writing, already has 176.1K engagements. There are several reasons for this, not the least of which is the fact that people are bored at home, and interactive online experiences are mentally stimulating. – Business Insider. are a great way of attracting leads and customers. Finally, this calculator is designed to determine the amount of money needed to fulfil a religious obligation. It aligns and concentrates sales and marketing efforts only on those particular companies and contacts that have a higher probability of purchasing its products or services. In layman terms, content marketing is simply the process of creating and distributing quality content to drive profitable customer action. The best approach would allow for multiple variables and create a very specific result. And interactive content is a great way of finding such affiliates. Coupons encourage your old customers to refer you to new leads by leveraging a discount or offer on their next purchase. Affiliate marketing is like referral marketing, except it’s all business. Make content relevant by tying it to current events. Interactive content is gaining popularity. Although published in November 2019, this calculator still remains relevant. This piece from Business Insider doesn’t actually include the interactive map. However, most of the quizzes didn’t seem to be designed to promote other content. Interactive content helps attract affiliates through such value-based templates. It can help you increase your brand awareness, both at the booth and in your speech. Quizzes are quick to produce; they help people feel good about themselves; and they are very shareable. Infographics are more of a short, graphical representation on the topic. The quizzes at Buzzfeed are different — they are a main content category, emphasized with a spot on the top navigation menu. Infographics, quizzes, etc. You can have different strategies, metrics, and tools to work on different kinds of marketing. Another way of nurturing your leads in using surveys to follow up on their experience. Copyright © 2021 BuzzSumo Ltd. All Rights Reserved. There’s nothing better to hold an audience that a good, interactive video. And interactive content comes to the rescue here again! This quiz appeals to people’s affiliations with their interest groups. But no matter what kind it is, interactive content has helped us out. Make the content practical, awe-inspiring, and beautiful or alternatively make your interactive content really practical like some of the calculators. 8 Interactive Content Ideas to Supercharge Your Marketing Strategy. 1. The calculator’s publication corresponded with the growing interest around sustainability in fashion. Your customer still learns but there’s so much to do, they don’t mind being taught. If Buzzfeed owns the quiz space, then visualcapitalist.com owns the illustration of investment data. The author provided variable is the weight certain horses can bear. Buzzfeed Tasty used Eko to create attractive, engaging videos about food recipes. In her free time, she catches up with her reading and often finds herself explaining the meaning of her eccentric name to people around her, 401 Park Ave, 10th Floor New York, New York 10016, Interactive Content Ideas For All Types Of Marketing, Creating guides, statistics, etc. They can be applied to interactive or other types of content. c… Publishers will often call a quiz the most difficult ever, then make it easy to “pass” or succeed. A simple example of interactive marketing is insurance companies that offer free, instant quotes. If fact-based written content is like attending school, then interactive content is equivalent to an exciting field trip. The top 10 interactive content tools @ioninteractive via @lilachbullock Click To Tweet 7. Interactive content also makes it easy to optimize your long-form posts. Interactive content can be a great way to make your content stand out from the crowd and to gain both shares and links. The key is to present an interactive quiz or survey in an enticing manner. Takeaway: You can use interactives to boost other content. We live in a world of content overload, and interactive content is one way marketers try to stand out. Using chatbots, calculators, outcome quizzes, etc. It takes full advantage of the opportunities provided by the online experience. Ideas for incorporating interactive content into your marketing strategy. The company can identify who fits the right buyer persona and will deliver the maximum profits. Awareness content can create buzz around your company, get your company’s name out there and even make it memorable when it’s time for the user to make a purchase. Notice the difference in interactions between the post about the interactive map at Global Forest Watch: Drawing conclusions here is a bit dangerous, but, here are a couple of possibilities: (I’m sure there are others. Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. There’s no one way to go about it. You can use calculators and quizzes to ask key, qualifying questions to understand your prospects better. Content Tools. 1. Their strategy was unlike many of the quizzes that we looked at on other sites. Interactive content is a great way of increasing the dwell time on your website. Hence, the market is getting saturated. Use interactive content to help distribute research or other posts. Can You? And a company that could have easily sunk as a failed startup, ended up selling itself for $170 million, because of this content strategy. It helps them give feedback about your product/service and voice their opinions on their experience. Unfortunately, easy to produce does not always mean quality. CNN Entertainment steps up with an excellent interactive guide to all of the Marvel movies. In the Content Analyzer, search for terms with this query: “Quiz OR Calculator OR Interactive OR Heatmap OR Slider”. Interactive content helps attract affiliates through such value-based templates. Interactive content can also help you engage your audience at events. 3. If you want to experiment with a calculator, remember that you will need to make it relevant to your audience by answering a question or providing information they can benefit from. Quiz Examples 1. Interactive content is inherently engaging in nature and tends to go viral on social media channels. You can always include a quiz or an assessment to ensure that your readers engage with your posts. You can always include a quiz or an assessment to ensure that your readers engage with your posts. Chatbots too help users navigate to different sections of the site which increases the number of pages visited. An ROI calculator is one of the simplest ways to attract affiliates. This post online in May 30, 2020. Apart from that, it also nurtures your old customers and encourages them to make the next purchase. Using ROI calculators are a great way to generate more leads. With the help of Quiz/polls purchase intent of customer, pitfalls of … BTW, interactive surveys are great because they can generate even more content. From the same research, it’s found that 77% of SaaS marketers agreed that interactive content also have reusable value. A recent study by Content Marketing Institute shows that 81% of content marketers say it grabs more attention than static content. It’s been had 42.4k social interactions. This beautiful map combines amazing interactive visualization with storytelling. Leads in all stages of the funnel can take the help of chatbots to get their queries answered. Share a Quote (Graphics or Text) 7. 1. Here’s another example of Walmart using interactive content to improve their social media presence. You can also use assessments and Outcome quizzes as a way of offering discounts to people. For example, a construction company can use a quote calculator like this to find their target audience. This post is written by Etee Dubey, a full-time content marketer at Outgrow and part-time dreamer. The site itself leans on quizzes. For example, in the top 5 most shared interactives this year, 2 of them are descriptions of interactives available at other sites. A great way of improving your customers’ experience on your website is by using chatbots. They can vary from a simple outcome based quiz (in essence a diagnostic that predicts your management style, the decade you were born, or your Hogwarts House) through to quizzes that are effectively assessments. This idea of letting an audience in on a process that is otherwise closed to them is a powerful one for content marketers. Host a Poll 11. Brainstorming New Interactive Content Ideas 1. Notice the increase of Google Searches for the term “sustainable fashion” over the past 3 years. It has 40.2K social interactions. During the awareness stage, making users aware that they have a problem is key. Using assessments and tweets can help you attract a lot of attention from your users. Next time you're looking for content ideas, consider some of these easy additions to your content calendar. Buzzfeed has quite a few interactive quizzes that use a similar format, which are always linked at the bottom of the page. Here are the top interactive content ideas for the auto industry that are sure-shot to boost your lead generation and conversions. This is a clever use of similar information to answer different questions…once the range of weight bearing is established for a breed, it can be easily reframed to create the which breed is right for my weight calculator. We can easily conduct quiz/polls using simple software tools such as Google Forms, Classmarker, and Quiz Marker etc. Quizzes have long been a favourite engagement tool, particularly on Facebook. People shared the Business Insider post because of some factor other than the interactive. Check out this chatbot created by Outgrow. But it does help to know what they’re looking for and when. Takeway: The power of interactives extends to curation. In the “What breed of horse can carry me?” example, the audience-known variable is weight. Newsletters too are a great way of nurturing your leads and retaining your customers. Aug 19, 2020 - Feel short of ideas? – Good Horse, Brandwatch has a great list of data visualization tools, 1. They take more time to develop but can drive high levels of engagement, shares and importantly links, with lasting value. This handy data calculator has instant appeal–it shows how much water you should be drinking. Interactive content also makes it easy to optimize your long-form posts. It makes them feel heard and valued. Social media marketing is the use of social media platforms and websites to promote a product or service. Pack in adequate amounts of interactive content, and you have them hooked for life. Related Read: How Interactive Content Can Boost User Engagement. According to survey conducted by Buffer, website with interactive content gets 94% more total views than static content.So how can we engage the audience?Have a look at these ideas. They are not only informative but carve out your image as an expert in their minds. This increases your reach and widens your audience. If shareability is the goal, remember, that people are more likely to share things that make them look good. Bearing this in mind, you need to consider the most innovative lead generation ideas and choose the ones that suit your business the best. Leverage a trending topic, while delivering high value content. This quiz from Buzzfeed taps into what we discussed above, this time focusing on generational identities. Interactive Map Shows You The Actual Size Of Your Country, Not The Lie You’ve Been Told By Maps – IFL Science! The site itself, and each quiz, has ads displayed alongside the quiz. As you scroll through the page, the story unfolds one paragraph at a time. With more entertainment streaming services becoming available, this calculator allows users to calculate what they are actually spending on streaming services. Dwell time is the duration between when a user clicks on a search engine result, and when the user returns from that result or is otherwise seen to have left the result. Repurpose existing content. This kind of interactive content is great for educating your customers about your product. The takeaway for marketers? The most shared quiz published during the last 7 years has gotten a total of 10.3 million social interactions, almost all of them from Facebook. Interactive content is one of the most effective ways to achieve unique content… Further, you can use them in internal communications. There are several examples of success with curating interactive content from IFL Science, including the radioactive water map.

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